The R2F Store
Real Estate Systems, Templates & Email Tools
Not ready for full consulting or implementation? Start here. Every template, checklist, and email system in this store is built from the same framework we use when building real estate businesses from the ground up.
Plug in what you need. Build at your own pace.
Get 100 bonus points on purchases over $300
❋
Sitewide Summer Sale
❋
Use code SUMMER30 for up to 30% off
❋
Get 100 bonus points on purchases over $300 ❋ Sitewide Summer Sale ❋ Use code SUMMER30 for up to 30% off ❋
Email & Automation
Most leads go cold not because they weren’t interested, but because nobody followed up in a way that actually earned their trust.
The Buyer Lead Drip Campaign is a 12-email conversion sequence engineered to turn cold and warm buyer leads into booked consultations without chasing, without pressure, and without writing a single email from scratch.
This is not a standard drip campaign. Every email has a specific job. Every subject line is designed to be opened. Every call-to-action drives one clear next step.
12 emails. 60-day arc. Fully written. Active in under an hour.
THIS IS FOR YOU IF:
You have buyer leads sitting in your CRM that haven’t converted yet
You’re running out of things to say after the first or second follow-up
Your leads go cold before they convert because the follow-up isn’t structured
You want a system that nurtures leads to a booked call without you doing the chasing
WHAT’S INSIDE:
12 professionally written buyer lead nurture emails
A strategic 60-day arc built in three phases: earn trust, crush objections, convert
Tackles the real reasons buyers stall - market confusion, rate hesitation, process overwhelm, fear of making the wrong decision
Psychological frameworks woven throughout: reciprocity, authority, social proof, loss aversion
Subject lines engineered for open rates
Fully editable - customize to your voice, your market, and your real client stories
Built for Flodesk - or copy the wording into any CRM or email platform you already use
The leads in your database aren’t dead. They just haven’t been nurtured the right way yet. This sequence fixes that.
Your buyers are making the biggest financial decision of their lives. And they’re forming an opinion about you from the very first email you send.
The Buyer Client Email System is 11 pre-written emails that guide your buyers through every stage of the purchase process - from before your first meeting all the way to a year after closing. No more writing from scratch. No more buyers texting at 9pm because they don’t know what happens next.
Use them as an automated Flodesk sequence or send them manually one at a time. Either way, they’re already written and they sound like you.
11 emails. Fully written. Active in under an hour.
THIS IS FOR YOU IF:
You’re writing the same emails from scratch for every buyer, every transaction
Your buyers are texting constantly because they don’t know what happens next
You want every buyer to feel supported and informed without you being on call 24/7
You’re ready to build a client experience that generates referrals without asking for them
WHAT’S INCLUDED:
11 professionally written buyer journey emails
Covers every stage: pre-consultation through to your one-year anniversary check-in
Subject lines written for open rates
Designed to keep buyers informed, calm, and confident at every step - and excited about working with you
Fully editable to match your voice, your brand, and your market
Built for Flodesk - or copy the wording into any platform you already use
The agents who get consistent referrals don’t just find the right home, they create an experience their buyers can’t stop talking about. This is how you build that.
Your past clients are your warmest leads. But most agents let those relationships go cold the moment the deal closes, not because they don’t care, but because they don’t have a system for staying in touch.
Nurture Notes is a set of 5 pre-written emails designed to keep you top-of-mind with your database all year long - without sounding salesy, without starting from scratch, and without adding hours to your week.
Use them as an automated Flodesk sequence or send them manually one at a time. Either way, they sound like you.
5 emails. Already written. Active in under 30 minutes.
THIS IS FOR YOU IF:
You have a database you haven’t touched in months
You want to stay visible without constantly feeling like you’re selling
You know referrals come from relationships but don’t have a consistent way to nurture them
You want to show up in people’s inboxes without creating new content every time
WHAT’S INCLUDED:
5 professionally written relationship-building emails
A mix of storytelling, value, personal connection, and conversation starters
Subject lines written for open rates
Calls-to-action that spark real referral conversations - without asking for referrals
Fully editable to match your voice, your market, and your brand
Built for Flodesk - or copy the wording into any platform you already use
Your past clients are your warmest leads. These emails make sure they never forget you.
Your sellers hired you to sell their home. They also hired you to keep them informed, calm, and confident the entire way through. This system does the second part for you - automatically or manually, your choice.
11 professionally written emails cover every stage of the seller journey - from before you even walk in the door for the listing appointment, all the way to a year after closing. No more writing from scratch. No more wondering what to say next. No more sellers calling because they don’t know what’s happening.
Use them as an automated Flodesk sequence or send them one at a time. Either way, they’re already written and they sound like you.
11 emails. Fully written. Active in under an hour.
THIS IS FOR YOU IF:
You’re writing the same seller emails from scratch, every single transaction
Your sellers call or text for updates because they don’t know what’s happening next
You want every seller to feel like your most important client - without it costing you more time
You’re ready to build the kind of client experience that generates referrals without asking for them
WHAT’S INCLUDED:
11 professionally written seller journey emails
Covers every stage: pre-listing through to your one-year anniversary check-in
Subject lines written for open rates
Designed to keep sellers informed, calm, and confident at every step
Fully editable to match your voice, your brand, and your market
Built for Flodesk - or copy the wording into any platform you already use
The agents who get referrals aren’t just the ones who get the best price. They’re the ones whose sellers felt taken care of the entire way through. This is how you become that agent.
Client Experience
Your first impression with a new client starts before you ever meet them. Sending a professional intake form signals that you run a real business - one that takes their time and information seriously.
This bundle includes both intake questionnaires in one download - one for buyers, one for sellers. Send the right form to the right client before your first consultation and walk in already knowing what they need.
Make a copy, add your logo, and start using it today.
THIS IS FOR YOU IF:
You're collecting client information over text, email, or verbally and things keep getting missed
You want to look more professional from the very first touchpoint
You're tired of spending the first 20 minutes of every consultation asking basic questions
You want one consistent intake process for every buyer and every seller
WHAT'S INCLUDED:
Fully editable - add your logo, brand colours, and questions
Make a copy in Google and start using immediately - no account required beyond Google
Set up in under 30 minutes. Use for every client from this day forward.
The agents who deliver the best buyer experience don't just show more homes, they ask better questions before they start.
This Google Form gives you a professional, structured way to understand your buyer's goals, lifestyle, timeline, financing situation, and home criteria before your first consultation. Walk in prepared. Spend your meeting on strategy, not data collection.
Make a copy, add your branding, and start using it today.
THIS IS FOR YOU IF:
You're collecting buyer information over text or scattered notes and things keep getting missed
You want to understand not just what your buyers want but why - so you can serve them better
You want a professional first touchpoint that sets the tone for the entire relationship
You want one consistent intake process for every buyer
WHAT'S INCLUDED:
Fully built Buyer Intake Questionnaire - Google Form Template
Lifestyle and home preference questions
Budget and timeline questions
Communication preferences section
Fully editable - add your logo, brand, and any additional questions
Make a copy in Google and start using immediately
Set up in under 20 minutes. Send to every buyer before your first consultation.
The first impression you make with a potential seller isn't at the listing appointment. It's the moment they receive your intake form.
A professional, thoughtful questionnaire tells sellers you're organized, you take their time seriously, and you run a real business. This Google Form gives you that from day one.
Send it before your listing consultation, walk in already knowing their property details, timeline, goals, and communication preferences and spend your meeting on strategy, not data collection.
Make a copy, add your branding, and start using it today.
THIS IS FOR YOU IF:
You're collecting seller information over text or email and things keep getting missed
You spend the first part of every listing appointment asking basic questions you could have known in advance
You want to look more professional from the very first touchpoint
You want one consistent intake process for every seller
WHAT'S INCLUDED:
Fully built Seller Intake Questionnaire - Google Form Template
Property and home details section
Seller goals and timeline questions
Communication preferences section
Fully editable - add your logo, brand, and any additional questions
Make a copy in Google and start using immediately
Set up in under 20 minutes. Send to every seller before your first meeting.
Upsell: Want both buyer and seller forms? Get the Client Onboarding Bundle and save.
Images: Has 3 images already - good. But check that Image 2 actually shows what the form looks like inside Google Forms.
Systems & Operations
Your buyer is making the biggest financial decision of their life. The agents who get referrals are the ones whose clients felt calm, informed, and in good hands the entire way through.
This is the operational checklist that makes sure that’s always you - duplicate it for every new buyer and never miss a step again.
Set up in under an hour. Duplicate for every new buyer in under 60 seconds.
THIS IS FOR YOU IF:
Your buyer process lives in your head and changes every transaction
You’ve dropped the ball on a task or milestone because things got busy
You want to hand off buyer admin but have nothing documented to give anyone
You’re ready to run every buyer transaction the same professional way, every single time
WHAT’S INSIDE:
A complete buyer journey checklist organized into 6 phases:
✦ Prep & Onboarding
✦ Search & Showings
✦ Offers & Negotiations
✦ Accepted Offer
✦ Under Contract & Firm
✦ Closing Prep & Post-Close Follow-Up
Task prompts at every stage so nothing gets missed
Fully editable - customize tasks and phases to match your process
Google Doc version included - no Asana account needed
This is the exact checklist structure we build for top-producing agents. Run every buyer transaction like a CEO.
You know exactly where your deals are, until you have six of them running at once and someone asks you a question you can't answer off the top of your head.
The Listing Management Tool is your visual pipeline board for every seller and listing in your business, so you always have a clear picture of where every deal stands without digging through files, texts, or memory.
Think of it as the visual CRM you wish your brokerage gave you.
THIS IS FOR YOU IF:
You’re managing multiple listings and losing track of where each one is
You want a single place to see every seller from lead to closed
You need something you can pull up in 10 seconds when a client asks for an update
You’re ready to manage your listing business from a CEO view, not a reactive one
WHAT’S INSIDE:
A visual pipeline board that moves every seller and listing through 4 stages:
✦ Lead
✦ Active Listing
✦ Under Contract
✦ Closed
At-a-glance status for every listing in your pipeline
Fully editable - add columns, tags, and details to match how you work
Google Doc version included - no Asana account needed
Built from the same systems we implement for top-producing agents and teams. Run every buyer transaction like a CEO.
Your seller signed with you because they trust you. This checklist makes sure you never give them a reason to question that decision.
Duplicate it for every new lead or listing and run a consistent, professional seller experience every single time, regardless of how busy you are or who’s handling the file.
Set up in under an hour. Duplicate for every new seller in under 60 seconds.
THIS IS FOR YOU IF:
Your seller process is different every transaction depending on how busy you are
You’ve dropped the ball on a task, follow-up, or milestone mid-listing
You want to delegate seller admin but have nothing documented to hand off
You’re ready to deliver a five-star seller experience every single time
WHAT’S INSIDE:
A complete seller journey checklist organized into 8 phases:
✦ New Lead
✦ New Client
✦ Pre-Listing Prep
✦ Listing Launch
✦ Open House
✦ Showings & Offers
✦ Offer Accepted & Under Contract
✦ Closing Prep & Post-Close Follow-Up
Task prompts at every stage so nothing gets missed
Fully editable - customize tasks and phases to match your process and market
Google Doc version included - no Asana account needed
This is the exact checklist structure we build for top-producing agents and brokerages. Run every seller transaction like a CEO.
When you have 3 buyers it’s manageable. When you have 8, things start to slip - and the one that slips is always the one who was about to refer you to their entire network.
The Buyer Management Tool gives you the bird’s eye view of every buyer in your pipeline at once, so you always know exactly where everyone stands without digging through notes, texts, or your calendar.
Think of it as the visual CRM you wish your brokerage gave you.
THIS IS FOR YOU IF:
You’re juggling multiple buyers and losing track of where each one is
You want to see your entire pipeline in one glance
You need something you can hand to an assistant so they can manage the overview without you
You’re ready to run your buyer business like a business, not a juggling act
WHAT’S INSIDE:
A visual pipeline board that moves every buyer through 4 stages:
✦ Lead
✦ Active Client
✦ Under Contract
✦ Closed
At-a-glance status for every buyer in your pipeline
Fully editable - add columns, tags, and details to match how you work
Google Doc version included - no Asana account needed
Built from the same systems we implement for top-producing agents and teams. Run every buyer transaction like a CEO.