Build a Real Estate Business That’s Aligned, Scalable, and Built to Last
Stop being stuck. Get clarity. Build structure. Scale with confidence.
Whether you want consulting, full implementation, or something in between, we give you what you need to finally run your business like a CEO. Together we create the clarity, systems, and structure you need.
What We Do Best
Strategic, authentic branding built on clarity and purpose. We help you create a cohesive presence that feels true to who you are across every platform, backed by intentional business planning, goal-setting, and the mindset shifts that move you from agent to CEO. You walk away with direction, confidence, and a brand that stands out, stays consistent, and naturally attracts the right clients.
BRANDING & BUSINESS PLANNING
The structure your business needs to run smoothly. Streamlined systems and backend operations that take the guesswork out of your business. We set up workflows, automation, client-management, lead-tracking, operations, onboarding, everything behind the scenes. No more duct-taped systems or reactive chaos. Just smooth, scalable operations that let you stay organized and run like a well-oiled machine.
SYSTEMS & OPERATIONS
Want to stay connected with leads and past clients? We build sequences, newsletters, and automated communications that feel like you, not spam, and actually encourage relationships, builds trust and drives results.
EMAIL MARKETING
Marketing and social media that work together to grow your brand and your business. We help you build consistent communication that feels authentic, attracts leads, and keeps you top-of-mind, without burning you out.
MARKETING & SOCIAL MEDIA
Systems, automations, and strategies designed to simplify your real estate business and multiply your results. We help you ditch the busywork with smart workflows, time-saving tools, and proven plans that keep your business running smoothly, even when you're off the clock.
Our System
A modern, elevated framework for agents, teams and brokerages who want to scale without burnout.
Everything we offer is built around the R2F Operating System:
Aligned Foundation: brand clarity, direction, identity
Freedom Architecture: systems, operations, workflows
Freedom Formula: consistency, scaling, and time freedom
Three tiers, one transformation:
From agent to CEO, without the chaos.
Our Process
Clarity. Structure. Results. No fluff, no overwhelm.
Book your free strategy call.
Start with a free strategy call so we can understand where you’re at, what’s not working, and what support will serve you best.
STEP ONE
Strategic Onboarding & Planning
We map out your customized plan, whether you’re here for implementation consulting, systems, operations, or a full business buildout.
STEP TWO
Build, Scale & Grow
We help you implement the changes (or build them for you). Systems. Automation. Brand clarity. Structure. As your business grows, we add frameworks, team workflows, time freedom, and CEO-level structure so you don’t burn out.
STEP THREE
Areas of Focus
Aligned Foundation
Brand clarity, direction, and strategic alignment.
The starting point for agents who feel scattered or unclear. Here, we create clarity around your brand, audience, offers, and business direction, the foundation everything else relies on.
You’ll walk away with:
• Brand alignment + messaging
• Ideal client clarity
• Your offers + client journey mapped
• Business planning + strategic direction
• A foundational roadmap to guide your next steps
This path brings confidence and clarity, not chaos.
Freedom Architecture
Systems, workflows, and the operational engine of a high-functioning business.
This is where we build your backend structure. If you have your brand direction but lack systems, we create everything needed to support consistent, streamlined operations.
What we build:
• Systems + workflows
• CRM optimization + lead management
• Client experience + onboarding
• Smart automations
• SOPs, processes, templates
• Operational + backend structure
• Email + automation setup
• Marketing operations (foundation, not content)
This path gives you efficiency, order, and a business ready to scale.
Freedom Formula
Consistency, scaling, CEO habits, and long-term growth.
For agents ready to elevate, grow, and build long-term structure that supports expansion without burnout.
What we focus on:
• Delegation + team workflows
• Consistency frameworks
• Scaling systems
• Growth planning
• CEO habits + weekly rhythm
• Time management + boundaries
This path gives you structure to grow, without sacrificing your life..
COMPLETE CLARITY
(All-In Option)
All three phases combined, clarity, systems, and scaling in one transformation.
For agents, teams or brokerages ready to reset, rebuild, and restructure their entire business.
Choose your path:
• Full consulting across all three areas
OR
• A complete buildout where everything is done for you
Clarity + systems + structure. The full evolution from agent to CEO.
How We Can Help
Consulting
Strategic guidance, accountability, and hands-on support.
If you’re ready to get unstuck, refine your systems, and finally build momentum, this is where we work together on clarity, direction, and execution. You’ll get personalized support, strategic insight, and step-by-step recommendations for your next move - so you can confidently create a business that runs smoothly and supports your growth.
Perfect for you if you want:
Clarity and direction in your business
Feedback, accountability, and support
To learn how to implement the systems you need
Support as you grow, organize, or pivot
Implementation
Full implementation, custom systems, and complete backend setup.
If you are ready for real transformation without carrying the entire load yourself, the Buildout gives you complete support. We audit your current business, map out your ideal structure, and fully build the systems, workflows, automations, and backend operations you need. You stay focused on clients and sales while we build the machine behind the scenes from start to finish.
Perfect for you if you want:
Your backend systems built and implemented
A streamlined, scalable business foundation
Processes that save time and reduce overwhelm
A complete operational reset tailored to your business
Build it
•
Grow it
•
Live Free
•
Build it • Grow it • Live Free •
Looking for a custom service?
Struggling to find your rhythm? Not seeing exactly what you need?
We offer custom solutions tailored to your business goals. If you only need bits and pieces (workflow fixes, CRM cleanup, email + lead nurture, marketing systems, custom automations, etc.), at R2F we craft personalized systems and strategies that meet you where you are and build what you need.
FAQs
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Consulting is hands-on strategy, coaching, and guidance while you implement. Implementation is full-service we build the systems for you.
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Yes. You can select one, two, or all three. The “Complete Clarity” option includes all three bundled into one full transformation. Or, If you need something custom, we do that too! Book a free discovery call and we’ll chat about which option is best for you.
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Timelines vary depending on your focus area and whether you choose consulting or implementation. We’ll map your timeline during your discovery call.
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That’s exactly what the strategy call is for, we’ll talk through your goals, struggles, and current business setup to determine the best path. Book a free strategy call here.
“You got into real estate for freedom, let’s make sure your business actually gives you that.”
- Eliz Akcagliyan - Founder, CEO & Realtor®